Strategic

Branding &

Expertly Designed

Boutique branding solutions that combine strategy with design to strengthen your brand, stand out in the market, and drive growth.

Since 2016
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Projects

Rebranding

For Growth

We help brands evolve without losing their history. Our strategic rebranding enhances positioning, strengthens market presence, and drives long-term growth.

Every rebrand is tailored, ensuring authenticity, clarity, and strategic alignment. Our award-winning work in creativity, design, and innovation is crafted with dedication by our expert team.

We combine brand strategy, design, and experience to craft rebrands that make your business stand out today and stay relevant tomorrow.

Let´s work together

Why WOrk

With Us?

Founder-Led Expertise

With 15+ years of experience, our founder Carolina Gaspar oversees every rebranding process to ensure strategic direction and design excellence. Unlike large agencies, our senior experts stay involved at every stage.

A Collaborative Approach

We work directly with founders and teams, ensuring transparent communication at every step. No standard solutions—just strategic, tailor-made branding that fits your business.

Proven Results, Lasting Impact

With 10+ years in the market, our rebrands stand the test of time. Brands we’ve transformed continue to grow, thrive, and earn lasting customer trust.

STRATEGY


‍- Brand Strategy
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- Brand Architecture
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- Verbal Identity
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- Positioning & Messaging

DESIGN


‍- Visual Identity
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- Logo Design
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- Brand Guidelines
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-Typography & Color System

EXPERIENCE


‍Web Design & Development (websites, landing pages)
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‍- Brand Applications
(stationery, catalogs, packaging, signage)
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‍- Marketing & Communication Assets (presentations, social media templates, campaign materials)

Let´s work together

our

Founder

Carolina Gaspar
The Vision Behind Callima

With 15+ years of experience, Carolina Gaspar leads Callima with a strategic and creative approach that transforms brands while respecting their legacy.
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As the CEO and Creative Director, she ensures that every rebranding project is guided by expertise, excellence, and a deep understanding of brand evolution.
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As a mentor to over 100 designers and founder of Design for Business Conference, Carolina has become a recognized authority in the design and creative industry.
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She is a frequent speaker at industry events, both online and in-person, sharing insights on branding, strategy, and business growth for creatives.
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At Callima, she leads a highly specialized team of strategists and creatives, ensuring that each project is executed with strategic depth and design excellence, helping brands evolve, stand out, and thrive in their market.

our

Clients

Awards

Over the years, our work in branding, design, creativity, and innovation has been recognized by leading industry awards. These honors reflect our commitment to excellence and the impact of our rebranding projects.

Selected Awards:

‍- Gulbenkian Foundation

- Royal Society of Arts - London

- CMIRL

- Design Rush

- Media Innovator Awards

Let's Work Together

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Let's Work Together

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Let's Work Together

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Let's Work Together

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Let's Work Together

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Let's Work Together