BW.
BW creates advertising structures on beaches, making beach days more memorable while increasing brand exposure. After eight years, they needed a rebrand to align their communication with their evolving business.
Objective
The goal was to create a credible and professional brand that strengthened BW’s positioning, not only among advertisers but also with beachgoers and key business partners, including public authorities.
The rebranding aimed to clarify their message, making it more effective in building trust and fostering new business relationships.
Results
The final brand is highly flexible, ensuring consistency across different communication channels and supporting BW’s growth in the market. We developed a full set of brand assets, including brochures and pitch decks tailored for both partners and advertisers.
This strategic rebrand reinforced their credibility and positioned BW for an innovative future, creating a stronger presence in the industry and enabling them to communicate effectively with all stakeholders.