AM Confraria Group
Grupo AM Confraria, a leader in automotive sales and repair, needed a full rebrand to unify its growing family of brands and communicate more effectively with the market.
Objective
The goal was to create a complete and cohesive brand system that could support the group’s continued growth and strengthen its presence in the highly competitive automotive sector.
This included redefining their brand hierarchy and strategy, rebranding the flagship brand "Automecânica da Confraria", and creating the new group brand identity.
The project was also part of the celebration of their 30th anniversary, for which we developed a special commemorative logo, marking this milestone with a renewed and future-focused image.
Results
The rebranding delivered a transformative impact across the region where the group operates.
We developed a full set of brand assets — including welcome boxes, invoice books, custom stationery, outdoor signage, vehicle and building graphics, a corporate timeline wall at headquarters, fully personalized calendars, warranty books, and license plate designs.
The new identity was immediately recognized by customers, competitors, and the broader market, reinforcing the group's leadership.
Five years later, the brand remains strong, relevant, and highly respected.
The group has continued to expand by acquiring new companies, maintaining a consistent and cohesive communication style thanks to the clear and strategic brand hierarchy we established.This rebranding stands as a perfect example of how a strategic rebrand can act as a powerful lever for growth and repositioning, especially for a brand with a strong history and legacy.
